Why B2B Catalogs Still Drive Sales in a Digital-First World
Will Lubaroff
September 5, 2025
Has your publication considered eCommerce as a potential revenue source? Meg Estevez, corporate director of audience development at NewBay Media, made a case for it at Niche Media鈥檚 2017 Super Niche conference in Charlotte, North
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More than 40 percent of association members consider industry information a top benefit of belonging, according to a 2016 study conducted by Abila. This ranks ahead of every other benefit except providing a code of
Publishers may be under-utilizing a platform with huge potential: video. In fact, it鈥檚 so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference in Denver, Colorado. There are
In the world of digital magazine subscriptions, 鈥渨hales鈥� are a publisher鈥檚 big spenders. And, with a little added attention, they can greatly increase revenue streams for niche publishers. Rob Ristagno, CEO of the Sterling Woods
鈥淒uct tape,鈥� said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization鈥檚 successful member retention program. All kidding aside, CLCA must be doing something
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Feel free to use approximations when specifics are not yet determined.