By leveraging specialty techniques like custom bindings, premium coatings and variable data printing, you can elevate your publication from ordinary to unforgettable. These enhancements not only captivate readers but also reinforce your brand and demonstrate the value of membership.

Why Print Quality Matters

High-quality print signals professionalism, care and credibility. For professional and membership associations, this translates to increased trust in your organization and a deeper emotional connection with your content. Members are more likely to open, read and keep your publication if it looks and feels worth their time.

Smart printing options add tactile and visual interest that digital formats can’t replicate. They encourage readers to linger longer and associate positive experiences with your brand, which are important factors in member retention.

Let’s explore some of the top printing techniques that can elevate your member publications.

1. Specialty Bindings that Impress

Your binding choice affects both the look and usability of your publication. While saddle stitching and perfect binding are common, there are other options that can better serve your goals.

Perfect Binding

Perfect binding creates a clean, flat spine ideal for publications with thicker page counts like quarterly journals or annual directories. It offers a professional finish that members are likely to keep on hand longer.

Lay-Flat Binding

If your publication includes charts, graphics or spreads that cross the gutter, lay-flat binding is worth considering. It eliminates the curve of the spine, allowing content to display seamlessly, excellent for visually driven publications.

Wire-O or Spiral Binding

Useful for handbooks, guides and calendars, these formats allow for easy flipping and note-taking. They’re especially appealing for publications your members are likely to use regularly as a reference.

2. Coatings That Add Protection and Pop

Coatings do more than protect your pages – they add a polished aesthetic that can set your piece apart.

Gloss Coating

Gloss coatings enhance color vibrancy and provide a smooth, shiny finish. They’re great for photo-heavy publications or covers that need visual impact.

Matte Coating

Matte coatings offer a softer, more sophisticated look. They reduce glare and improve readability, particularly useful for text-heavy pieces or audiences who prefer a more understated style.

Soft-Touch Coating

This velvety finish invites readers to linger. Soft-touch coatings create a tactile experience that reinforces a premium aesthetic and encourages readers to interact with your piece more thoughtfully. Coatings influence not just how your magazine looks, but how it feels – connecting with your members through multiple senses.

3. Spot UV and Foil for Strategic Accents

If you really want to turn heads, finishing techniques like Spot UV and foil stamping deliver that wow factor.

Spot UV

Spot UV involves applying a high-gloss finish to specific areas of a page like a logo, title or image. It contrasts beautifully with matte backgrounds, guiding the reader’s attention and creating a powerful visual experience. 

Foil Stamping

Foil adds shimmer and sophistication. Available in a variety of colors – gold, silver, holographic – foil stamping can elevate titles, logos or graphic elements to create a sense of prestige.

These techniques are especially powerful on covers, helping your publication stand out in a member’s mailbox or on a coffee table. They signal care and attention to detail, reinforcing the professionalism of your organization.

4. Variable Data Printing for Personalized Communication

In the digital age, personalization is expected – and it’s possible in print too, thanks to variable data printing (VDP). VDP allows you to customize text, images and graphics for each individual recipient.

Name Personalization

Addressing members by name on the cover or inside pages adds a human touch that strengthens relationships.

Custom Content

Tailor content based on member interests, location or membership tier. For example, regional chapters can include event updates relevant to their area or high-tier members can receive exclusive inserts.

Targeted Offers

Include membership renewal reminders, donation appeals or event invitations that are personalized based on a member’s behavior or history with your organization.

This level of customization makes your publication more relevant, increasing the likelihood it will be read and acted upon.

5. Inserts, Gatefolds and Interactive Elements

Creative formats can make your publication more engaging and functional.

Inserts

Include postcards, bookmarks or detachable membership cards to add utility and interactivity. Inserts also offer valuable real estate for sponsorships or targeted calls to action.

Gatefolds

Gatefolds – pages that fold out to reveal larger content – are ideal for infographics, timelines or visual storytelling. They’re unexpected and memorable, encouraging readers to spend more time exploring.

Tip-Ons and Die-Cuts

Small extras like tip-ons (glued-on pieces) or die-cut shapes give your piece dimension and personality. These features invite touch, turning your publication into a multisensory experience.

6. Sustainability Enhancements

Today’s members value organizations that prioritize sustainability. Luckily, high-impact print doesn’t have to come at the expense of the planet.

Consider recycled paper options, soy-based inks or certified sustainable printing facilities. You can even call out your eco-conscious choices in a sidebar or publisher’s note, showing your commitment to environmental responsibility.

Putting It All Together

The best member publications do more than inform – they inspire. They showcase your organization’s achievements, highlight your members’ stories and reinforce the value of belonging.

By incorporating smart printing options, you transform your publication into a premium experience. A foil-stamped logo, a personalized note, a gatefold timeline – each detail builds trust, pride and connection.

If you’re unsure which enhancements are right for your next issue, work with an experienced print partner who understands the unique needs of associations. They can help you strike the right balance between creativity, practicality and budget.

Enhance Your Member Publication with ¶¶Ňő¶ĚĘÓƵ

In a time when digital content dominates, your printed publication has the power to break through the noise. It’s something members can touch, keep and come back to – an important reminder of their connection to your organization. Leveraging specialty printing techniques can go a long way toward keeping your members engaged, inspired and coming back year after year.Need help choosing the right print enhancements for your publication? The experts at ¶¶Ňő¶ĚĘÓƵ can guide you through every step, from creative planning to high-quality production and efficient mailing. Contact us today, and let’s make your next issue your best yet.

* This article was developed with assistance from OpenAI’s GPT-4 large language AI model.

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At ¶¶Ňő¶ĚĘÓƵ, we work with magazine publishers across a range of industries and know what it takes to deliver a publication on time and on budget. Whether your magazine is monthly, quarterly or something in between, following a streamlined production process ensures your final product lands in your members’ mailboxes when expected.

Here are practical tips to keep your magazine project on schedule from start to finish.

1. Start with Strong File Preparation

One of the most effective ways to avoid production delays is by submitting properly prepared, print-ready files. Many common schedule setbacks are caused by file issues that could have been identified and resolved during pre-press.

To keep your project on track, follow these best practices for file preparation:

• Use high-resolution images – All images should be 200 dpi at 100% of their final print size.
  
• Embed fonts or convert them to outlines – This prevents unexpected font substitutions.
  
• Include proper bleeds and margins – Allow for a 0.125″ bleed beyond trim size. We recommend maintaining a 0.25″ margin within the trim to ensure important content isn’t cut off, but require at least 0.125”.
  
• Prepare print-ready PDFs – You can download our Adobe InDesign export settings from our website.
  
• Set color mode to CMYK – Files should be created and saved in CMYK color mode, not RGB, to ensure accurate color output in print.
  

Providing your designer with a detailed checklist and understanding the proper export settings for print can significantly reduce the need for back-and-forth revisions and help avoid costly corrections. For complete instructions, refer to ¶¶Ňő¶ĚĘÓƵ’s Quick Start Submission Guidelines, which walk you through every step of file preparation.

2. Pay Attention to Pre-Press

Pre-press is the bridge between your design and the printed magazine. It’s where your files are reviewed for technical accuracy, and it’s where small mistakes can either be caught or cause major issues.

At ¶¶Ňő¶ĚĘÓƵ, our pre-press team reviews every file to ensure it’s ready for print. We look for color mismatches, missing images, font conflicts and more, but you can help us help you by submitting files early. Giving your pre-press team enough time to review and communicate any fixes will keep your job on schedule and stress levels low.

3. Communicate Early and Often

Strong communication between you and your printing partner is one of the most important elements of a successful magazine project.

Keep your printer informed about:

• Your production schedule and mail date goals
  
• Any changes in your timeline or content plan
  
• Format updates or special finishing requests
  

A good print partner like ¶¶Ňő¶ĚĘÓƵ will also keep you in the loop. We’ll confirm milestones, let you know when proofs are ready and flag any issues that could delay production. The more transparent and collaborative the relationship, the smoother the process.

4. Choose the Right Printing Method

Understanding the pros and cons of digital versus offset printing can make a big difference in how quickly and efficiently your magazine is produced.

• Digital printing is ideal for shorter runs, quick turnarounds and targeted publications. If you’re producing fewer than 1,500 copies or need variable data personalization, digital is often the way to go.
  
• Offset printing delivers high quality and cost efficiency at higher volumes. It’s better suited for longer runs where production speed is key.
  

At ¶¶Ňő¶ĚĘÓƵ, we help our customers determine the right method for their specific needs. We offer both offset and digital capabilities under one roof, so you can trust you’re getting the best fit for your project, without compromising quality or timeline.

5. Plan Around Mailing Logistics

One of the most overlooked steps in magazine production is the mailing process. It’s not just about printing on time – it’s about understanding how to get your magazine into readers’ hands efficiently.

To make mailing a strategic part of your production process:

• Verify your mailing list early and ensure addresses are up to date.
• Design with USPS regulations in mind – cover placement, barcode areas and aspect ratios matter.
• Understand your mailing class – Certain attributes of your publication may cause it to fall into a different mailing class, such as First Class, Marketing Mail or Periodicals. These classes come with different prices and stipulations, so make sure you have an expert on your team who can help you navigate postal regulations.

¶¶Ňő¶ĚĘÓƵ’s mailing experts can work with you to identify the best mailing strategy, navigate postal regulations and avoid unnecessary delays or fees.

6. Stick to a Repeatable Schedule

If your magazine is recurring, build and follow a predictable production calendar. It should account for:

• Editorial deadlines
  
• Design and layout time
  
• Proofing and revisions
  
• Print production
  
• Mailing and distribution
  

When everyone – editorial, design, print and fulfillment – is aligned on the same timeline, it’s easier to stay on track. If you work with ¶¶Ňő¶ĚĘÓƵ, we’ll help you develop a custom production schedule that reflects your unique needs, then stick to it.

7. Keep Flexibility in Your Toolkit

Things happen. Contributors miss deadlines, cover stories change and edits go long. That’s why it’s helpful to pad your schedule with a little flexibility, especially in the early phases of your magazine workflow.

Aim to finalize your content and design a few days before you truly need to. Give your internal stakeholders a hard deadline that’s earlier than the one your printer needs. This buffer can be the difference between hitting your mail date or slipping into the next delivery cycle.

And if something does shift, communicate with your print partner as soon as possible. ¶¶Ňő¶ĚĘÓƵ has years of experience problem-solving around delays and can help you adapt without sacrificing your end goal.

8. Rely on Your Printing Partner’s Expertise

Your printer isn’t just a vendor – they’re a vital part of your publishing team. At ¶¶Ňő¶ĚĘÓƵ, we’ve helped countless associations and membership organizations produce magazines that engage, inform and arrive on time. We understand the unique needs of membership-driven publishers and offer strategic guidance from initial planning to final mailing.

We work as an extension of your team to:

• Offer suggestions for efficient formats and paper stocks
  
• Recommend ways to save on postage or printing
  
• Provide updates and advice throughout the process
  

When you work with a partner who cares about your success, your magazine becomes more than a project. It becomes a reliable, consistent connection to your audience.

Streamline Your Magazine Production with ¶¶Ňő¶ĚĘÓƵ

Getting your magazine from concept to mailbox doesn’t have to be a stressful scramble. With careful planning, strong file prep, clear communication and the right printing partner, you can keep your project on schedule and your members engaged.¶¶Ňő¶ĚĘÓƵ is here to help every step of the way. From your first brainstorm to the final delivery, we act as an extension of your team by offering expert guidance and support throughout the entire printing process. Learn more about what ¶¶Ňő¶ĚĘÓƵ has to offer by contacting us today.

* This article was developed with assistance from OpenAI’s GPT-4 large language AI model.

The post From Idea to Mailbox: Streamlining the Magazine Production Process with ¶¶Ňő¶ĚĘÓƵ appeared first on ¶¶Ňő¶ĚĘÓƵ.

From beautifully designed magazines to commemorative member books, printed materials give associations a powerful way to connect with their members on a deeper, more emotional level. The tactile nature of print can’t be replicated by digital experiences. And when done well, print becomes more than a communication tool – it becomes a valuable benefit of membership.

At ¶¶Ňő¶ĚĘÓƵ, we’ve partnered with professional organizations and membership associations of all sizes to help them create high-quality printed materials that strengthen loyalty, increase retention and drive meaningful engagement. Here’s how your association can do the same.

The Power of Print in the Membership Experience

In a crowded digital world, print cuts through the noise. An email can be deleted with a tap; a push notification ignored. But a well-designed magazine on a coffee table or a personalized postcard in the mailbox has staying power. Print engages the senses in a way digital simply can’t – members can hold it, flip through it, feel the texture and even notice the scent of the ink and paper.

This sensory experience makes print memorable and emotionally resonant. Studies have shown that people are more likely to recall information from print compared to digital media. For associations, that means your messages, stories and calls to action are more likely to stick when they’re delivered on paper.

But beyond delivering content, print conveys value. When members receive a high-quality publication or a keepsake member book, they feel recognized and valued. That feeling translates to increased loyalty and ultimately higher retention rates.

Print Strategies That Strengthen Member Engagement

To fully leverage the power of print, associations should be intentional in both what they produce and how they deliver it. Here are several effective print strategies to build stronger connections with members:

1. Invest in a High-Quality Member Magazine

A print magazine remains one of the most effective ways to keep members informed and engaged year-round. Unlike digital newsletters, which often get buried in inboxes, a print magazine commands attention. It’s a tangible reminder of membership and a symbol of the association’s professionalism and credibility.

To make the most of your member magazine:

• Tell stories that matter. Highlight member achievements, industry news, trends and success stories from your community.
  
• Use thoughtful design and photography. A visually stunning magazine is more likely to be read, shared and kept.
  
• Include personalized touches. Consider segmenting content for different member groups or using variable data printing to personalize magazines with members’ names.

A well-crafted magazine can be a centerpiece of your retention strategy – something members look forward to receiving and are proud to display.

2. Create Member History or Anniversary Books

Milestone years, such as a 25th or 50th anniversary, offer a perfect opportunity to celebrate your association’s story and honor the members who made it possible. Commemorative books are a meaningful way to mark these moments.

These books can feature historical timelines, profiles of long-time members, letters from past presidents and highlights of major milestones. When printed with high-quality materials (think foil stamping, rich imagery and perfect binding) they become treasured keepsakes that reinforce the value of being part of your organization.

3. Send Personalized Print Communications

Personalization is a proven engagement tactic, and print is no exception. Postcards, letters or self-mailers with the member’s name and tailored messages can remind them of upcoming events, offer special renewal incentives or simply say thank you.

The key is to make it feel special. Avoid generic templates and lean into messaging that acknowledges the member’s role, history and contributions. Handwritten notes or limited-edition prints can also go a long way in making members feel truly appreciated.

4. Incorporate Print Into Your Member Onboarding

First impressions matter. When someone joins your association, they should immediately feel like they’ve made a valuable decision. A welcome packet with high-quality printed materials, like a member handbook, branded notecard or association directory, can set a professional tone and build immediate trust.

Printed onboarding materials can include:

• A welcome letter from leadership
  
• An overview of member benefits
  
• A calendar of events
  
• A recent issue of your magazine

This tangible welcome reinforces your association’s credibility and helps new members feel grounded in your community.

5. Enhance Event Engagement with Print

If your association hosts conferences, summits or local chapter meetings, printed materials can elevate the entire experience. High-quality programs, brochures and takeaway materials contribute to a cohesive, professional environment.

You can also use post-event print communications, such as thank-you cards or recap booklets, to maintain the momentum and keep members engaged well after the event ends.

Why Print Quality Matters

Not all print is created equal. A flimsy postcard or poorly printed magazine can do more harm than good, making your association appear disorganized or outdated. On the other hand, investing in high-quality paper, finishes and design elevates your brand and reflects the value you place on your members.

Quality printing:

• Demonstrates professionalism. Members associate the look and feel of your materials with your organization’s standards.
  
• Supports your messaging. Premium materials and finishes create an emotional response that enhances the impact of your communication.
  
• Encourages retention. Beautiful printed pieces are more likely to be kept, displayed and shared, keeping your association top of mind.

When working with a printing partner, it’s important to choose one with experience, flexibility and a deep understanding of association needs. That’s where ¶¶Ňő¶ĚĘÓƵ comes in.

Partner with ¶¶Ňő¶ĚĘÓƵ for High-Quality Association Printing

¶¶Ňő¶ĚĘÓƵ is a trusted print partner for professional and membership-based associations across the country. We specialize in creating high-impact print materials that help you engage, retain and inspire your members.

Our team understands the unique challenges associations face: tight budgets, evolving member expectations and the need to stand out in a crowded marketplace. Whether you need magazines, commemorative books or member directories, we’re here to help you bring your vision to life with care, precision and exceptional quality.

We offer:

• Expert guidance from concept to delivery
• In-house design services
• Offset and digital printing capabilities tailored to your brand
• In-house mailing and fulfillment services
• Sustainable printing practices and eco-friendly paper options
  

At ¶¶Ňő¶ĚĘÓƵ, we don’t just print – we partner with you to elevate your member experience.

Drive Member Engagement With ¶¶Ňő¶ĚĘÓƵ

When associations invest in high-quality print, they invest in stronger relationships with their members. From magazines and books to personalized mailings and event materials, print helps you build emotional connections that lead to lasting loyalty.

In a world filled with digital distractions, your members are craving something real – something they can hold, feel and connect with. Print delivers that experience.Ready to enhance your member engagement strategy through the power of print? Connect with ¶¶Ňő¶ĚĘÓƵ today to learn how we can help your association thrive.

* This article was developed with assistance from OpenAI’s GPT-4 large language AI model.

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Variable data printing enables publishers, marketers and business owners to produce printed materials that are uniquely customized for each recipient, without slowing down production. This capability unlocks significant opportunities for more effective communication and deeper audience connection, particularly in magazines, books and catalogs.

Let’s explore how VDP works, the technologies behind it, and how it’s being used by real businesses, like , who has partnered with ¶¶Ňő¶ĚĘÓƵ to elevate their print experience through personalized covers.

What is Variable Data Printing?

Variable data printing is a form of digital printing that allows elements such as text, graphics and images to change from one printed piece to the next, without stopping or slowing down the press. That means you can customize each item in a single print run – whether it’s a magazine cover, catalog offer or personalized letter.

Unlike traditional offset printing, which uses fixed plates for static designs, digital printing takes a different approach. It leverages digital files, making it possible to swap out elements on the fly. Two main digital printing methods enable this:

• Digital Inkjet Printing: Uses nozzles to spray ink directly onto paper. Inkjet printers are highly versatile and can handle large-scale jobs with detailed images and quick turnaround times. They’re ideal for full-color personalization and high-speed production.
  
• Digital Toner Printing: Similar to laser printing, this method uses toner powder and heat to fuse images and text onto paper. Toner-based printing offers sharp resolution and is excellent for short runs and projects that require consistent, high-quality output.
  

Both methods enable the seamless integration of variable data into your print projects, giving you the flexibility to deliver highly targeted, visually appealing materials that resonate with your audience.

Common Use Cases in Publishing and Commercial Printing

Whether you’re printing a high-end magazine, a product catalog, or B2B sales collateral, variable data printing provides numerous practical applications. Here are some of the most popular and powerful use cases:

1. Mailing and Addressing

At its most basic level, VDP allows for the personalization of recipient names and addresses. This is essential for direct mail campaigns, subscriber-based magazines and customer outreach materials.

Rather than printing labels or pre-printing static information, addresses can be printed directly onto the piece, reducing time and handling. This not only enhances efficiency but also gives materials a more polished, professional appearance.

2. B2B Marketing Materials

Variable data printing allows sales and marketing teams to personalize everything from brochures and sell sheets to product catalogs and proposals. For example, a catalog sent to a regional distributor can feature products and pricing specific to that region, while another version sent to a different audience includes an entirely different set of offerings.

This not only saves time creating separate documents manually but also ensures that the content is always relevant to the recipient, improving response rates and ROI.

3. Personalized Coupons and Offers

Print promotions are far more powerful when they feel exclusive. With VDP, you can create personalized coupons with unique codes, expiration dates or offers based on customer history.

For catalog publishers, this could mean offering a discount on products the customer has previously browsed. For magazines, it might be a trial subscription tailored to the reader’s past behavior or preferences.

4. Membership and Loyalty Communications

Organizations with membership bases, such as associations, alumni groups or subscription services, can use variable data printing for membership cards, renewal notices or welcome kits that feel personalized and engaging.

Rather than a generic mailer, imagine sending a new member a welcome letter with their name, join date and relevant program information all seamlessly embedded. It shows care and attention to detail, making a strong first impression.

Why Personalization Matters

In an era when digital communication is often fleeting, personalized print materials stand out. , response rates to direct mail pieces can increase by 135% when personalization is applied.

It’s not just about addressing someone by name – it’s about relevance. The more closely your printed piece aligns with the recipient’s needs, interests and behaviors, the more effective it becomes. Variable data printing makes it possible to deliver that level of customization at scale.

Unique Homes Media: A Case Study in Personalized Publishing

At ¶¶Ňő¶ĚĘÓƵ, we’ve seen the impact of variable data printing firsthand through our partnership with Unique Homes Media. They came to us with a clear goal: produce high-end real estate publications tailored to individual recipients.

Using our variable data capabilities and advanced digital printing technology, we deliver magazines with personalized covers, postcards, inserts and flyers that reflect regional luxury properties and include recipient-specific content. This level of personalization strengthens their relationships with advertisers and readers alike – and helps their brand stay top of mind in a highly competitive market.

It’s a perfect example of how strategic use of variable data printing can turn an already strong publication into a truly exceptional product.

Getting Started with Variable Data Printing

If you’re a publisher, marketer or business owner, variable data printing offers a way to create stronger, more meaningful connections through print. Whether you’re looking to increase response rates, deliver more relevant content or stand out in a crowded mailbox, personalization is a powerful tool.

At ¶¶Ňő¶ĚĘÓƵ, we specialize in helping our customers unlock the full potential of variable data printing. From technical setup and data integration to design and mailing logistics, our team supports every step of the process to ensure your printed pieces look and feel tailored to your audience.

Explore Variable Data Printing with ¶¶Ňő¶ĚĘÓƵ

Print doesn’t have to be static anymore – it’s dynamic, targeted and driven by data. With variable data printing, you don’t have to choose between high-quality print and personalization – you can have both.If you’re ready to explore how variable data printing can transform your magazines, books or catalogs, reach out to us today. We’d love to help you bring your vision to life – one customized piece at a time.

* This article was developed with assistance from OpenAI’s GPT-4 large language AI model.

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Keep reading for a look at our winning entries and how ¶¶Ňő¶ĚĘÓƵ helped bring each one to life.

Arrived Guestbook – Arizona – ON Media

Category: Best of Innovation
Award: Silver
Featuring multiple versions and cover variants, this project was complex in execution but ran smoothly thanks to our production team’s attention to detail. This project received a Silver award in the “Best of Innovation” category.

Every Moment – Hoffman Media

Category: Binding, Case
Award: Best of Category
This beautifully bound hardcover book featured debossed foil stamping on the cover and spine, printed on uncoated body stock. A high-volume case binding project, it exemplified the signature quality Hoffman Media expects from ¶¶Ňő¶ĚĘÓƵ.

Basic Magazine #25 – BASIC Magazine

Category: Binding, Perfect
Award: Best of Category
Originally printed in the UK, this fashion-forward publication found a new home with ¶¶Ňő¶ĚĘÓƵ. We helped the customer see the benefits of domestic printing – reduced shipping costs and faster delivery – while delivering elite quality on premium #1 grade 80# silk text stock.

The Ribbon in Her Journal – Hoffman Media

Category: Books, Hard Cover, Combination Production
Award: Best of Category
A tribute to company founder Phyllis Hoffman, this title included specialty features like a ribbon bookmark, debossing, and foil stamping. Our team maintained the highest quality standards in honor of the subject matter.

Confident Voices: The Story of Toastmasters – Shanahan Printing + Graphics

Category: Spot UV
Award: Best of Category
Years in the making, this legacy project included a stunning dust jacket with spot UV detailing. We collaborated closely with the client during the design process and hosted them on-site for the press check, ensuring their vision was realized.

We’re Cooking! Building on a Tradition of Success – MMR

Category: Binding, Smyth Sewn
Award: Award of Recognition
This large-format first edition cookbook was printed on premium gloss paper. Despite its size, the production process went smoothly, delivering a polished final product.

The Hermit – Troll Lord Games

Category: Binding, Smyth Sewn
Award: Award of Recognition
Produced in both standard and special editions, this fantasy book included a folded map, a popular feature among the fanbase. ¶¶Ňő¶ĚĘÓƵ executed the intricate components with ease, meeting the client’s precise expectations.

Daily Sourdough – Homestead Living

Category: Books, Hard Cover, Offset Production
Award: Award of Recognition
A bestselling cookbook for the author, Daily Sourdough has already gone through several reprints. ¶¶Ňő¶ĚĘÓƵ ensured quality and consistency throughout each run while maintaining inventory for fast restocks.

Dungeon Master’s Guide – Dungeons & Dragons

Category: Books, Hard Cover, Offset Production
Award: Award of Recognition
This edition featured detailed foil stamping on the front, spine and back cover, combined with #3 Matte text paper. The precision required for the fine detail in the stamping showcased our advanced production capabilities.

Hattiesburg, Mississippi – The Scout Guide

Category: Foil – Digital Enhancements
Award: Award of Recognition
Part of a national series, this guide demanded consistent high-quality print on uncoated stock, foil stamping and round corners. Our press team delivered vibrant color on uncoated paper, reflecting our commitment to weekly excellence.

Trails Across Missouri – The Katy and Rock Island – Dan Burkhardt

Category: Lamination Coating & Film
Award: Award of Recognition
This coffee-table book, printed on 100# gloss text with gloss laminated cover, brought Missouri’s trails to life through vivid photography and thoughtful design, enhanced by a generous trim size.

Map Book, Volume 39 – ESRI

Category: Spot UV
Award: Award of Recognition
Created as a keepsake for ESRI’s annual User Conference, this book featured an eye-catching raised spot UV treatment on the cover, adding a tactile and visual highlight to an already informative piece.

Ritual Prayer Book – Secular Franciscan Order

Category: Foil – Digital Enhancements
Award: Award of Recognition
With its clean design, black text on uncoated paper, and added foil and rounded corners, this prayer book was simple yet elegant.

Award-Winning Yearbooks

¶¶Ňő¶ĚĘÓƵ was also recognized in the Yearbook category, with several high school publications receiving Awards of Recognition for their creativity, storytelling and design excellence:

• There’s More to It – Flashback 2024
  Rock Bridge High School
  This yearbook explored the evolution of school spirit with unique fold-out tip-ins and a mini table of contents on dividers. ¶¶Ňő¶ĚĘÓƵ supported the staff with cover design expertise and premium applications like metallic paper and sculptured embossing.
  
• Nothing Much Except Basically Everything – Lone Star 2024
  James Bowie High School
  A standout student publication recognized for its high-quality print and creative content.
  
• Anything & Everything – The Comet 2024
  Austin High School
  A visually engaging and thoughtfully produced yearbook, celebrating student life and memories from the school year.
  
• Can You Hear Us? – Alligate 2024
  Land O’ Lakes High School
  This deeply personal theme celebrated student voices through a bold design, offering split cover options and textured finishes like matte lamination and clear silkscreen. ¶¶Ňő¶ĚĘÓƵ partnered with the staff throughout the design process.
  
• In the Moment – Pride 2024
  Franklin High School
  A dynamic representation of a school year filled with memories and momentum.
  
• Our Truth in Short – The Smyrnan 2024
  New Smyrna Beach High School
  This yearbook used student-submitted “truths” as a design centerpiece, featuring Post-it note-style cover elements and four color variants pulled from coastal sunrise photos. We worked closely with the school to bring their multi-version cover concept to life.
  

2025 Human Resources Professional KS/MO

Allison Schimelpfenig, a Recruiter at ¶¶Ňő¶ĚĘÓƵ – Overland Park, was awarded the 2025 Human Resources Professional award. Allison’s vision and dedication have shaped multiple programs that ensure a consistent pipeline of exceptional candidates for ¶¶Ňő¶ĚĘÓƵ. She leads our college recruitment efforts with precision and passion, cultivating strong partnerships with key schools and universities to meet our company’s critical hiring needs.

Celebrate ¶¶Ňő¶ĚĘÓƵ’s Award-Winning Projects

Congratulations to all of our partners who entrusted ¶¶Ňő¶ĚĘÓƵ with these exceptional projects. We’re honored to help bring our customers’ visions to life through craftsmanship, technology and a passion for print. If you’re looking for a print partner that can meet your creative challenges and elevate your publications, it’s time to take a new look at ¶¶Ňő¶ĚĘÓƵ.

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What is Print-on-Demand?

Print-on-demand is a modern production method that allows us to print only what is needed, precisely when it’s needed. Whether it’s a single perfect-bound book or personalized printed materials, the POD process ensures ¶¶Ňő¶ĚĘÓƵ delivers exactly what our customers want. 

How Print-on-Demand Works

Our Print-on-demand workflow combines innovative technology, custom internal software and sophisticated production equipment, allowing us to streamline book production from start to finish. Our proprietary software ensures your order moves smoothly from printing to shipping, with real-time tracking and updates, giving you full visibility and control throughout the process. This integration guarantees consistent quality, enhanced precision and unparalleled efficiency. Here is how the process works:

1. Order Integration: An order comes directly into our system through seamless integration with the customer’s systems, such as ordering portals or automated workflows, ensuring simple file handoff. Once your file is uploaded, our system automatically groups it with similar orders, maximizing efficiency and reducing costs, ensuring that your project is completed quickly and cost-effectively.
2. Gang Runs: Orders are grouped into gang runs, which are scheduled every 24 hours, operating continuously seven days a week. 
3. Printing: Once a gang run is scheduled, it is printed within 24 hours. 
4. Bindery and Shipping Preparation: After printing, the gang moves into the bindery process, then into shipping preparation by day two or three. 
5. Shipping: The completed job is shipped and out the door on day three or four, ensuring timely delivery to the customer. 

By leveraging automation and precise scheduling, we optimize efficiency and maintain consistent quality, enabling faster turnarounds without compromising results.

The Benefits at a Glance

• Efficiency: Our automated POD process minimizes turnaround times, ensuring your project is produced and shipped faster than ever. You can rely on us to meet tight deadlines without sacrificing quality.
• Flexibility: Whether you need one book or millions, our POD service is perfect for both small-batch orders and large-scale production, offering you the flexibility to scale as needed.
• Customization: For personalized books tailored to a specific audience, our POD service allows you to create exactly what you need, with customized features like variable data and personalized messages that make each piece unique.
• Hands-off Integration: Our seamless integration with your existing systems means minimal effort on your part. Just upload your files, and we handle the rest – faster and more efficiently than traditional methods.

¶¶Ňő¶ĚĘÓƵ’s Journey into Print-on-Demand

In January 2025, we expanded our capabilities by acquiring Documation and combining their cutting-edge POD technology with our own expertise. This merger allows us to offer even more advanced printing solutions that meet the evolving needs of our customers, from small runs to large-scale productions.

How ¶¶Ňő¶ĚĘÓƵ Revolutionized its Print Capabilities

Documation, now ¶¶Ňő¶ĚĘÓƵ – Eau Claire, was formerly an in-plant printing operation owned by a seminar organization, branching off independently in 1999. In 2012, the company embarked on a digital transformation to become a true on-demand printer, prioritizing flexibility, scalability and waste reduction while focusing primarily on short-run books. To meet this goal, the location invested in several inkjet presses, enabling them to efficiently produce short-run books with exceptional quality.

In 2017, Documation took another significant step forward by installing two Smart Binding systems. These systems transformed their ability to handle book-of-one orders with unparalleled efficiency. Unlike traditional methods, this technology allows for fully automated production, integrating all steps from press to binding in one sweep. As a result, Documation scaled production from approximately 200 books per day to 6,000 books per day, drastically improving productivity and revenue. 

Explore the Possibilities With ¶¶Ňő¶ĚĘÓƵ’s Print-on-Demand Capabilities

Ready to see how our Print-on-Demand solutions can streamline your project and cut costs? Contact us today to discuss how we can make your next book, catalog or magazine print job more efficient and cost-effective.

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Understanding Offset Printing

Offset printing is the traditional method of printing that has been used for decades. It is divided into two primary categories: web offset and sheetfed offset.

How Offset Printing Works

Offset printing uses plates to transfer an image onto a rubber blanket, which then rolls the inked image onto the printing surface. This indirect transfer process helps create crisp, high-quality images. The setup process involves creating custom plates for each color used in the design, which means there is initial setup time and cost.

Web Offset vs. Sheetfed Offset

• Web Offset Printing: This method is used for high-volume printing, such as newspapers, magazines and catalogs. Web presses use large rolls of paper that run through the printer at high speeds, making it extremely efficient for long runs.
  
• Sheetfed Offset Printing: Instead of rolls, sheetfed presses use individual sheets of paper. This method offers flexibility in paper types and finishes, making it ideal for books and specialty publications at a lower quantity than web printing.
  

Best Use Cases for Offset Printing

Because of its setup costs, offset printing is most cost-effective for large print runs. Once the plates are created and the press is running, the cost per unit decreases significantly. Offset printing is also preferred for:

• High-volume magazine and book printing
  
• Newspapers and catalogs
  
• Premium packaging and specialty prints
  
• Projects requiring precise color matching (Pantone color consistency)

Understanding Digital Printing

Digital printing is a more modern approach that has revolutionized the industry by offering flexibility, speed and customization. It is categorized into inkjet and toner-based digital printing.

How Digital Printing Works

Unlike offset printing, digital printing does not require plates. Instead, digital printers use toner (powder) or inkjet technology to apply the image directly onto the paper. Because of this streamlined process, digital printing allows for quick turnaround times and on-demand printing without the need for extensive setup.

Inkjet vs. Toner Digital Printing

• Inkjet Printing: Uses liquid ink sprayed onto paper. Inkjet printing is widely used for high-speed commercial applications such as books and magazines. While inkjet printing used to struggle to print crisp images and photos, thanks to technological advancements, digital inkjet is now a viable option for all sorts of projects.
  
• Toner-Based Printing: Uses dry toner powder that is fused to the paper with heat. This method is commonly found in office printers and high-speed digital presses used for short-run book printing, postcards and marketing materials.

Best Use Cases for Digital Printing

Digital printing shines in short-run and customized projects where setup costs would be prohibitive. If you’re running a direct mail campaign and need each piece to speak to the recipient personally, digital printing allows you to personalize each print with unique names or offers, ensuring better customer engagement and higher response rates.

Ideal applications include:

• Short-run books and magazines
  
• Personalized direct mail and marketing materials
  
• Variable data printing (e.g., unique names, addresses or QR codes on each piece)
  
• On-demand printing for books and magazines
  

Offset vs. Digital: Key Differences

When Digital and Offset Printing Work Together

Rather than choosing one method over the other, many businesses leverage both digital and offset printing in their print programs. Combining these techniques allows companies to optimize costs, efficiency and customization potential.

For example:

• A magazine publisher may use offset printing for mass production of monthly issues but rely on digital printing for limited-run special editions or event-specific variations.
  
• A retail brand may print its large catalog runs using offset while using digital printing for short-run promotions or personalized direct mail campaigns.
  
• A book publisher might print a new title in bulk using offset and use digital for reprints or custom editions with variable content.
  

By integrating both printing methods, businesses can strike the perfect balance between cost efficiency, speed and customization, ensuring their print materials are tailored to their exact needs.

Choosing the Right Printing Method

When deciding between digital and offset printing, consider the following factors:

• Quantity: For large print runs, offset printing is the most cost-effective choice. For small batches or on-demand printing, digital is the way to go.
  
• Turnaround Time: If you need prints quickly, digital printing is the best option due to its shorter setup time.
  
• Customization Needs: If your project requires personalized elements (such as names, unique codes or targeted messaging), digital printing is ideal.
  
• Print Quality and Color Matching: If precise color matching (Pantone colors) is essential, offset printing offers superior consistency.
  
• Budget: Digital printing eliminates setup costs, making it better for smaller projects, while offset printing reduces cost per unit for larger runs.
  

Explore High-Quality Printing Options With ¶¶Ňő¶ĚĘÓƵ

Both digital and offset printing have their strengths, and the best choice depends on the specifics of your project. Offset printing remains the gold standard for large-scale, high-quality production, while digital printing offers the flexibility and customization required for modern marketing strategies. In many cases, a combination of both can provide the most effective and cost-efficient printing solution.

Ready to find the perfect printing solution for your next project? Whether you’re looking for cost-effective, high-volume production or personalized, short-run materials, ¶¶Ňő¶ĚĘÓƵ is here to help you navigate your options. Contact us today to get started on your project.

* This article was developed with assistance from OpenAI’s GPT-4 large language AI model.

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Whether you’re an established publisher or a brand with a growing need for printed communications, these practical tips will help reduce your environmental impact while maintaining high-quality results.

1. Work with a Sustainable Printing Partner

The first and arguably most impactful choice you can make is selecting a printer that prioritizes sustainability in both practice and philosophy. Look for a printing partner that:

• Is certified with environmental organizations, such as the (FSC®) or the (ł§ąó±ő®).
  
• Employs renewable energy in production facilities.
  
• Invests in waste reduction and recycling programs throughout their operations.

A sustainable printer will often be transparent about their processes and be eager to help you achieve your own eco-friendly goals.

2. Choose Environmentally Responsible Paper

Paper selection is critical when it comes to sustainable printing. In 2025, there are more eco-conscious paper options available than ever, without sacrificing quality. Here’s what to look for:

• Recycled Content: Choose paper that includes post-consumer recycled content, ideally 30% or more. Many premium recycled options now match the appearance and feel of virgin paper.
  
• Forest Certification: Paper certified by the Forest Stewardship Council® (FSC®) or Sustainable Forestry Initiative® (SFI®) ensures responsible sourcing from well-managed forests.
  
• Alternative Fibers: Some printers offer paper made from agricultural waste or fast-growing plants like hemp or bamboo, which reduce reliance on traditional tree-based sources.
  

Ask your printer for recommendations based on your project specs and sustainability goals.

3. Be Mindful of Ink Choices

Not all inks are created equal. Petroleum-based inks have long been the industry standard, but they come with a higher environmental cost. For a greener print job, consider:

• Soy- and Vegetable-Based Inks: These inks are derived from renewable resources and produce lower VOC (volatile organic compound) emissions.
  
• Low-VOC or VOC-Free Inks: VOCs contribute to air pollution and smog. Choosing low- or zero-VOC inks helps improve air quality and workplace safety.
  
• Digital Toner Printing: Some digital printing presses use toner-based printing, which may be a good option for reducing the emissions associated with ink. Digital toner printing is effective for short-run projects like photo books and marketing materials.
  

In 2025, many printers offer environmentally friendly inks as their default or will happily make accommodations upon request.

4. Print Only What You Need

One of the simplest ways to reduce your environmental impact is to avoid overprinting. While that may sound obvious, it’s important to calculate exactly how many copies you need to avoid excess inventory and paper waste. Avoiding overprinting not only reduces your company’s environmental impact but also saves money on printing and material costs.

Consider these methods:

• Print-on-Demand (POD): Great for books and catalogs with fluctuating demand, POD eliminates unnecessary waste by printing only when there’s a confirmed need.
  
• Short Runs: Digital printing allows for smaller print quantities, which lessens storage needs and reduces unsold inventory.
  
• Data-Driven Distribution: Use analytics to refine your mailing lists or distribution points, targeting only the most relevant recipients.

5. Design With Sustainability in Mind

Eco-conscious design can go a long way toward minimizing your project’s footprint. Your creative team and your printer can collaborate to make design decisions that reduce environmental impact while maintaining your desired aesthetic. 

Here are a few sustainable design tactics to keep in mind:

• Optimize Dimensions: Standard sizes typically produce less paper waste during the trimming process. Talk to your printer about the most efficient trim sizes.
  
• Use Minimalistic Design Elements: Large solids of dark ink use more resources. Clean, simple designs that use white space effectively can be both modern and sustainable.
  
• Consider Binding Options: Some bindings are more recyclable than others. For example, saddle-stitching (stapled spines) is easier to recycle than perfect binding (glued spines).
  

6. Eco-Friendly Packaging and Fulfillment

Once your printed pieces are ready to ship, how they’re packaged and delivered makes a difference. Here are some tips for keeping your fulfillment program sustainable:

• Choose Recyclable or Compostable Packaging Materials: Avoid plastic where possible. Cardboard, paper-based mailers and compostable films are all viable alternatives.
  
• Use Minimal Packaging: Eliminate excess filler and avoid double boxing when possible.
  
• Consolidate Shipments: Batch deliveries or use regional fulfillment centers to reduce the number of trucks on the road and overall fuel consumption.
  

7. Offset Carbon Emissions

Even with the most responsible practices, printing and shipping create carbon emissions. Fortunately, carbon offset programs can help balance that impact.

• Work with printers that participate in offset programs, such as reforestation efforts or renewable energy investments.
• Seek out low-emission printing equipment: Working with a printing partner that has installed low-emission presses and equipment in their plant goes a long way in keeping your printing program sustainable.
  
• Consider voluntary offsets for your projects through certified organizations like or .

Keep Your Printing Program Sustainable With ¶¶Ňő¶ĚĘÓƵ

Sustainability in printing isn’t a passing trend – it’s an evolving standard. In 2025, the tools, technology and materials exist to create beautiful printed pieces without sacrificing environmental responsibility. By making thoughtful choices at every stage of the process – from paper and ink to packaging and partnerships – publishers and businesses can reduce their impact while still reaping the many benefits of print.

¶¶Ňő¶ĚĘÓƵ’s commitment to sustainability influences our business practices at every step. We’ve implemented green initiatives in our printing process, such as installing low-emission press equipment and using aluminum plates that are easily recyclable. We also use vibrant vegetable-based ink, which is not only safer for the environment but also simplifies the recycling process compared to traditional petroleum-based ink. Additionally, we recycle over 30 million pounds of fiber-based products annually, further reducing waste and promoting sustainability.

If you’re ready to partner with a printer who helps set the standard of sustainable printing in 2025, contact us today to get started.

* This article was developed with assistance from OpenAI’s GPT-4 large language AI model.

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Print-on-demand allows publishers to print books, catalogs and other printed materials in small quantities, only as needed. This approach provides an alternative to large print runs and excess inventory while making ordering and fulfillment significantly easier. Let’s explore the numerous benefits of POD and how it is making the publishing process more efficient for publishers and businesses.

Easier Ordering and Reduced Inventory Management

One of the biggest advantages of print-on-demand is the simplified ordering process. In traditional printing, publishers must estimate demand and place bulk orders to make the per-unit cost feasible. POD eliminates these concerns by allowing publishers to print only the number of copies needed at any given time.

With POD, books and magazines can be ordered in small batches or even as single copies. This not only reduces the financial risk for publishers but also removes the burden of warehousing and inventory management.

Efficiency for Lower Quantities

Traditional offset printing is still a cost-effective option for large print runs, but it becomes less economical for small orders. Print-on-demand fills this gap by providing an efficient solution for low-quantity printing. With POD, publishers no longer need to commit to thousands of copies upfront. Instead, they can print in batches that match real-time demand, making it a game-changer for niche publications and self-published authors.

This flexibility is particularly beneficial for new authors testing the market, academic publishers with specialized content and businesses producing training manuals or corporate reports. Rather than printing excessive quantities and hoping for sales, POD enables a just-in-time approach.

Faster Turnaround Times

Speed is another major benefit of print-on-demand. Traditional printing methods require setup time and scheduling within a production queue, which can lead to extended turnaround times. In contrast, POD significantly accelerates the printing process, allowing publications to be produced and shipped in a matter of days rather than weeks.

For self-published authors, this means they can bring their books to market faster, capitalize on trends and quickly respond to customer demand. For businesses, this means training materials, marketing brochures and corporate documents can be updated and printed on short notice. Publishers no longer have to wait weeks for a full production run; instead, they can receive their printed materials quickly and efficiently.

Streamlined Workflows with Custom Storefronts and Integrations

Another advantage of print-on-demand is its compatibility with automated systems. Many POD providers integrate directly with e-commerce platforms, order management systems and distribution networks, allowing for a seamless workflow from order placement to printing and shipping.

For self-publishers and online retailers, this integration means books can be automatically printed and shipped as soon as an order is placed. This eliminates the need for manual order processing, reducing labor costs and potential errors. POD’s automation capabilities also make it an excellent solution for subscription-based models and custom printing services, where individual orders need to be fulfilled efficiently and on demand. 

Additionally, organizations that frequently order marketing materials can benefit from a custom storefront, providing a centralized platform for ordering branded print assets on demand. Whether fulfilling custom one-off orders, managing recurring print needs or ensuring consistency in marketing collateral across multiple locations, print-on-demand’s automation capabilities provide a seamless, cost-effective solution that delivers high-quality, on-demand printing with unmatched flexibility.

Digital Inkjet and Digital Toner Printing: Understanding the Technology

Print-on-demand relies on advanced digital printing technologies, primarily digital inkjet and digital toner printing. Each method offers unique advantages, making POD a viable option for a wide range of printing needs.

Digital Inkjet Printing

Digital inkjet printing is ideal for high-speed production and is particularly cost-effective for book printing and long-run variable data printing. Inkjet technology applies ink directly to the paper, allowing for sharp text, high-quality graphics and durable prints. It is often used for black-and-white books and educational materials.

One of the biggest benefits of inkjet printing is its ability to produce high volumes at a lower cost compared to other digital methods. This makes it an excellent choice for publishers looking for an affordable and scalable solution for on-demand printing.

Digital Toner Printing

Digital toner printing, also known as laser printing, is commonly used for shorter print runs that require high image quality and color consistency. This method uses toner particles fused onto paper, producing vibrant colors and sharp details. It is an excellent choice for magazines, brochures, marketing materials and photo books.

Toner-based POD solutions are ideal for projects that require professional-quality image printing with fast turnaround times. They allow publishers to print small quantities while maintaining excellent color accuracy and print resolution.

Print-on-Demand for Self-Publishers

Print-on-demand has transformed the landscape for self-publishers. In the past, bringing a book to market often required significant upfront investments in printing, storage and distribution. Today, POD offers a more flexible approach, allowing authors to publish without the financial commitment and logistical complexities of large print runs.

With POD, self-published authors can print copies as needed, minimizing upfront costs and ensuring they only produce books that have already been sold or are likely to sell. Many POD services also offer distribution options, making it easier for books to be listed on online retailers without requiring a large inventory.

Additionally, POD provides the advantage of easy updates and revisions. If an author wants to release a second edition or make corrections, they can simply update the digital file and print new copies as needed. This adaptability makes POD a valuable option for independent writers looking to maintain control over their publishing journey.

¶¶Ňő¶ĚĘÓƵ’s Print-on-Demand Capabilities

Following ¶¶Ňő¶ĚĘÓƵ’s most recent acquisition, our tenured printing company has added state-of-the-art print-on-demand capabilities to our lineup. Our print-on-demand technology at ¶¶Ňő¶ĚĘÓƵ – Eau Claire allows us to efficiently print shorter runs of books and magazines with quick turnaround times and competitive prices, while our on-demand toner printing at ¶¶Ňő¶ĚĘÓƵ – Ripon offers stunning quality with lightning-fast fulfillment. 

To make the most out of our print-on-demand capabilities, we can fully integrate with existing customer ordering systems or set up a custom storefront solution to make ordering a breeze. Then, our customers can order exactly what they need, and it’s printed and shipped within days.

Print Your Next Project With ¶¶Ňő¶ĚĘÓƵ

Print-on-demand has revolutionized the publishing industry, offering a more efficient, flexible and cost-effective approach to printing. With benefits like easier ordering, improved efficiency for low-quantity print runs, faster turnaround times and seamless integration, POD provides powerful solutions for both self-publishers and traditional publishers alike.

With over 88 years of experience, ¶¶Ňő¶ĚĘÓƵ is renowned for its expertise in the print industry. That expertise, combined with our powerful print-on-demand capabilities, means we excel at finding solutions to fit publishers’ needs and budgets. Whether you need one or one million copies, ¶¶Ňő¶ĚĘÓƵ can print and deliver.

Ready to learn more about our exciting print-on-demand capabilities? Contact us today to get in touch with a ¶¶Ňő¶ĚĘÓƵ Sales Representative.

* This article was developed with assistance from OpenAI’s GPT-4 large language AI model.

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Understanding the Pricing Structure

There are three levels of USPS pricing: class level pricing, product level pricing and presort level pricing. While the USPS has shared updates for class and product levels, presort pricing remains unclear, and it’s the most variable due to its reliance on individual mailing files and presort.

Class and Product-Level Pricing Highlights

The average Price Change percentage by Class:

The average price change percentage by Product:

Marketing Mail Letters

• Some presort tiers will see increases up to 11.64%.
• The SCF (Sectional Center Facility) discount drops from $27/M to $17/M.

Marketing Mail Flats

• Presort price increases range from 13% to 18%.
• SCF discounts reduced from $7/M to $3.80/M.
• New container discounts may help offset costs, depending on presort specifics.

Bound Printed Matter

• Two sets of pricing are being published for flats and parcels, due to a proposal to eliminate Bound Printed Matter pricing altogether. A final ruling from the PRC may not come until after the rate case is finalized.

Structural Changes

• USPS proposes eliminating NDC pricing and further reducing SCF discounts for letters, adding complexity to estimating future rates.
• Expect pricing shifts that could result in higher origin pricing, particularly for mail previously qualifying under NDC rates.
• Presorted pricing will be eliminated for Media Mail and Library Mail – only basic rates will remain.

USPS Promotions and Incentives for 2026

New: Catalog Insights Promotion

• 10% discount for eligible catalogs mailed between October 2025 and June 2026
• Must include 12+ pages, be bound/fastened and provide sufficient product, pricing and ordering information

Returning Incentives

• First-Class Mail and Marketing Mail Growth Incentives .
• Expansion of a for third-party providers who bundle ads from multiple businesses into a single mail piece.

Increased Discounts

• Integrated Technology: 5% (up from 3%)
• Tactile, Sensory, Interactive: 5% (up from 4%)
• Continuous Contact: 5% (up from 3%)
• Sustainability and Informed Delivery: remain at 1% each

A Word of Caution: Promotions are great, but USPS considers the value of these discounts as “claimed cap space,” which may justify future rate increases to make up for previously offered savings.

Final Note

All proposed changes are pending PRC (Postal Regulatory Commission) approval. We’ll continue to monitor developments and update you as new information becomes available, especially as presort-level details are released.

Stay tuned and stay prepared!

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