Our Leadership

Get to know…
Gary O’Toole
Gary O鈥橳oole is the Executive Vice President of Manufacturing Operations. He oversees all functions related to the plants and leads the teams printing, fulfilling and mailing our customers鈥 products.
It鈥檚 been 20 years. Can you take us back to how you came to 抖阴短视频?
I started here in 2003 and came in as the plant manager at the South Plant. I managed the听South Plant until three and a half years ago, when I was promoted to Executive Vice President of听Manufacturing.
Prior to 抖阴短视频, I鈥檇 been in printing since 1988, which is a date I had to look up. (laughs) I was looking for a job, and Bawden Printing wanted somebody who would be willing to work night shift and supervise a group of people. Bawden Printing was a family-owned company. They were starting up a third shift in the bindery, so they hired me as kind of a management trainee. I worked third shift in the bindery for about three years as a supervisor.
From there, I went into scheduling for five and a half years at Bawden. Then I became the plant superintendent. At that point, our company was bought by Von Hoffman, and they transferred me to Jefferson City, Missouri, where I became the press room manager.
At Von Hoffman, the pressroom ran 18 Web Presses and was one of the largest textbook manufacturers in the country. When I got there, we had about 300 people in the press room. I ran the press room for a year, and then they made me director of manufacturing over the entire plant.
This was where you met Phil Archer, correct?
Yes, actually, when I was promoted to director of manufacturing in Jefferson City, I hired Phil (general manager of 抖阴短视频 鈥 Saint Joseph) to replace me as the press room manager. And also, at that point, Kevin Werdehausen (plant manager of 抖阴短视频 鈥 Fulton) was working as a pressman for us.
Of course, not long after I got Phil in the fold, I was contacted by a recruiter for 抖阴短视频, and I responded because of the lure of working for a privately held company.
Once you started doing your research and really looking into the opportunity, what was it about 抖阴短视频 that really stood out and appealed to you?
Well at that point, there was a lot of opportunity. 抖阴短视频 was state-of-the art with the page processing, but on the manufacturing side they weren鈥檛 as advanced in technology. I saw an opportunity for growth.
It was also the people; it really was. It was meeting with Don, Don and Mark Hatfield at that point. Everyone I met 鈥 all just good people. And the company had a feel about it that was more like what I was used to feeling back in the days when I first started in printing.
You鈥檝e made a career out of the printing industry. What is it about printing that appeals to you?
Printing was a bit of an accident for me. I鈥檓 a farm kid from Iowa. I was born and raised on a farm. My brother still runs the same farm.
When I got out of college, farming wasn鈥檛 so good. It was the mid-80s and there just wasn鈥檛 room for all of us on the farm. So, I bounced around doing different jobs. I worked at a credit union for a little bit. I tried to sell insurance. I even ended up in the Army for a little bit. I was going to become an officer, but then the Army started cutting people.
And now I鈥檝e been in printing for 36 years. I like that it鈥檚 something of a puzzle; it鈥檚 a challenge. The technology and the ways to do things are constantly evolving. I mean, we鈥檙e looking at constantly evolving technology. We鈥檝e seen that journey here in 抖阴短视频, going from the old Miller presses to perfecting four-color presses and Digital and so on.
It鈥檚 really phenomenal when you take people on tours. You start showing them the dots that make up a printed piece and put it under a magnifying glass for them. And they鈥檙e amazed.
Over the past 20 years, the company has grown. Within manufacturing specifically, what progress have you been most proud of?
The technology implementation, especially here in Linn County, has been phenomenal.
We鈥檙e doing three times as much work as we used to do when I started, and it鈥檚 much more complicated work. There have been opportunities for people, as well as challenges, but just being able to take the technology and implement it is important. And again, I didn鈥檛 do it. It was my team.
And it鈥檚 investment. So you have to give our ownership a lot of credit. Because these things we鈥檙e buying, when I say it鈥檚 technology, it鈥檚 automation. And that stuff鈥檚 obsolete in five or six years. At times you invest in equipment, that鈥檚 millions of dollars, then five years later, you鈥檙e going to need to replace or update it again.
You鈥檝e been the leader of the modernize and optimize platform team for the company. Can you describe what that project has been like for these last couple years?
It鈥檚 been a really good experience to get people involved in thinking about the business in ways that maybe they haven鈥檛 thought before. I mean, I have people who weren鈥檛 previously exposed to manufacturing at all on the team, and they provide different viewpoints on what modernizing our platform means to them. The different perspectives are appreciated.

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And the work has been validating, because I have been thinking along those lines for my entire career. What鈥檚 next? What can we make better? What do we need? And to get some other people exposed to that and involved in it has been good.
Let鈥檚 talk about life outside of work. Can you tell us about your family?
How much time you got? (laughs) I mean, that鈥檚 my reason for being.
My wife Wendy and I have been married for 42 years. We have four kids, and 16 grandkids.
All my kids are doing wonderfully. My two daughters, Amanda and Hannah, are in the medical field. One runs a sleep study clinic, and one does x-rays and works in a cath lab. And my sons, Sean and Matt, one is manager at a Dollar Tree distribution center in Ocala, Florida, and the other works as a Branch Manager for听a fire suppression and alarm company.听
They鈥檙e all good people, who have given me wonderful grandkids. People say, don鈥檛 have kids, have grandkids and I would echo that. Now, I get to be the fun guy. (laughs)
And you grew up in Iowa, right?
Yes, originally from southeast Iowa, a little town called Letts. My graduating class from high school was like 75 people. So this whole setting, the rural setting, it鈥檚 me. That鈥檚 who I was growing up. Our high school was out in the middle of a cornfield. That鈥檚 where I鈥檓 from, rural America.
What kind of farm did your parents have?
When I was growing up, it was hogs, cattle, corn and soybeans. I was one of six kids. As soon as all of us kids were raised, then they got rid of the animals. (laughs)
There was a lot of extra labor involved there. We kind of joke that my parents raised their own workforce. Free labor. Now it鈥檚 crop land. They don鈥檛 have any animals.

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It was a great place to grow up. It鈥檚 a great way to grow up in the country, to go out walking around in the timber once in a while.
Other than family time doting on your grandkids, what are your other hobbies?
We like to go to concerts. I would probably put our concert travel up there next to most anybody.
People often ask what my favorite concert has been, and I couldn鈥檛 name one. It鈥檚 usually a surprise to me. Like we went to see a Mongolian rock band called Hu. I couldn鈥檛 understand a word they said, but they had a great beat and an amazing crowd who knew them. It was just fun.
We saw U2 at the Sphere. That was tremendous. Blake Shelton is a favorite. We saw The Eagles a couple weeks ago. We might bend a little bit toward the country, but we will go see lots of different stuff. Hardly a month goes by where we鈥檙e not going to a concert. Jelly Roll was really good. We鈥檙e going to see him again. Probably felt a little out of place at the Jonas Brothers. (laughs)
You guys just love going to see live music?
Live music is great. And even if you aren鈥檛 into the specific music, watching the crowd is as much entertainment as anything.
And we kind of have to travel. Not a lot of those concerts come to Brookfield, Missouri. We have a circuit. We鈥檒l go to Omaha, Des Moines, Kansas City, St. Louis, Evansville, we have even gone out to Wichita.
With the concerts, is there a specific venue you guys particularly enjoy?
The venue doesn鈥檛 really dictate it. The most convenient is T-Mobile in Kansas City, but we go all over the place.
We鈥檝e gotten so many T-shirts. My wife keeps saying she鈥檚 gonna have them made into a quilt or something. We just like to travel.
Any favorite spots on your travels?
When we travel, we like to drive because then we can stop wherever we want. We see a sign, and we鈥檒l stop and hang out for a while. But generally, travel wise, anything to the beach suits us.
We go to Gulf Shores, Orange Beach down in the Floribama vicinity. My son Matt, when he moved down there, he started calling it the Emerald Coast. We鈥檝e probably been going down there for 14, 15 years.
We鈥檝e traveled abroad. We went to Ireland. It was wonderful. For my wife鈥檚 60th听birthday, went to Croatia. Because we saw it on Below Deck Mediterranean. (laughs) We thought it looked beautiful.听We saw amazing history and a lot of Game of Thrones scenery.听
What鈥檚 a fun fact about you that people might not know?

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I don鈥檛 know. I鈥檝e got five dogs and three cats. It seems like, for a while when the kids were growing up and getting older, we always had a dog and a cat around, but then every time one of the kids would move out, we鈥檇 end up with another animal.
Then there鈥檚 the Halloween costume thing. I won a costume contest one year with a KISS costume.
Another year I was a Druid priest. I鈥檓 walking up and down the street in front of our house dressed like a monk, and for the costume I had a skull cap on and everything because I had hair back then. I鈥檓 walking in front of our house with a stick and our neighbor called and told my wife, 鈥淗ey, there鈥檚 a monk walking up and down the street. You gotta go take a look at this guy.鈥 (laughs) Won the contest that time, too.
Do you have a favorite book?听
Yeah, I鈥檓 probably one of the first people to get every John Grisham book that comes out. I鈥檝e read all the Grisham books.
Reading for me is an escape, just for entertainment. I鈥檓 not looking to be moved. Kind of like my movies, I like the Bourne movies or a Tom Cruise, or a Sylvester Stallone. Anything that鈥檚 just going to entertain.
When I鈥檓 on vacation, that鈥檚 the time I can read for pleasure. Because normally at work, I鈥檝e got piles of stuff around me to read. The last thing I want to do when I go home is sit down and read a book.
You have a particular Grisham that is top of the list?
Yeah, he got me with听The Firm. That was the first one I read. That鈥檚 kind of the one that grabbed me. From that point on, probably听The Pelican Brief. I liked the early series the best.
With movies, it sounds like you鈥檙e an action guy?
Yeah, action for sure. I don鈥檛 want to go to a movie to be scared. I don鈥檛 want to go there and cry.
Same thing if we鈥檙e binging Netflix, find some action series or something like that.
We鈥檒l sit down and watch the听Guardians of the Galaxy, or we鈥檒l watch a Tom Cruise movie, like a听Mission Impossible. He鈥檚 an entertainer. He鈥檚 not going to win any Academy Awards, but I don鈥檛 need that.
If you had to choose a favorite meal, what would it be?听
As a farm boy, a good steak is wonderful. But, to go with my steak, I like sweet corn. It鈥檚 got to be sweet corn. I鈥檓 an Iowa sweet corn guy. In fact, it鈥檚 the only way I鈥檒l eat corn. I actually freeze my own sweet corn when it comes out. I鈥檒l go buy a bunch of it, blanch it, cut it off the cob and freeze it. And that鈥檚 the corn I will eat for the rest of the year.
If you had a personalized coffee mug, what would it say on it?听
Probably 鈥淧apa Number One鈥 or something like that. Most of my grandkids call me Papa.
What鈥檚 funny is, people can tell you, I鈥檝e got these little sayings posted around my computer, just little witticisms I have found over the years that I use all the time. I don鈥檛 even know who said all of them, or who to attribute them to, but they鈥檙e just little things that I think apply to work.
Like (Vince) Lombardi says, 鈥淲e鈥檙e going to relentlessly chase perfection, knowing full well we cannot catch it. We鈥檙e going to relentlessly chase it because when we do the process, we鈥檒l catch excellence.鈥 That kind of thing resonates with me.
Here鈥檚 another one. 鈥淚f you don鈥檛 make mistakes, you鈥檙e not working on hard enough problems.鈥 I like that.
Just little things like that, I use all the time. My kids can probably recite them to you.
When you reflect, do you have a favorite memory of your time at 抖阴短视频?
I don鈥檛 know if it鈥檚 really one thing.听 A recent one was when we delivered the yearbook season 100% on time. That was a pretty specific goal.
But it鈥檚 kind of been the journey. I would say our manufacturing group has been on a roll for a long time. And I鈥檝e had good people. I always look for people who are curious, who want to be problem solvers.
I would say I鈥檓 also a problem solver. It doesn鈥檛 matter where it is, what鈥檚 the problem? How do we fix it, or how can we make it better? We鈥檝e solved a lot of problems.