Print Catalogs Are Thriving (Yes, Even Now)

Despite the allure of online marketing, consumers and business buyers alike show a strong affinity for print catalogs. Recent research found , and 65% actually look forward to receiving catalogs from brands. After years of digital overload, many customers welcome the focused, hands-on engagement that a printed piece provides. In fact, 72% of Americans enjoy browsing catalogs, and a stunning – they share the catalog, visit a store or website or make a purchase. 

The B2B Buyer’s Perspective: Why Print Excels

B2B marketers have found print catalogs to be particularly valuable for engaging professional buyers. Unlike casual consumers scrolling through Instagram, B2B purchasers often need to review detailed specifications, compare options and consult colleagues – tasks well-suited to a printed catalog. Many B2B customers keep catalogs on their desks, work trucks or shop floors for handy reference. For instance, a mechanic or procurement officer can flip through pages, circle items, and make notes while on a call (even if internet is spotty in the garage or factory). 

Printed catalogs encourage focus: there are no pop-up notifications or multiple browser tabs to steal attention. Readers spend more time per page and often revisit the catalog multiple times. This sustained attention can lead to higher conversion when the buyer is ready to order. For B2B marketing, print catalogs hit a sweet spot: they deliver rich information in a user-friendly format and stay accessible in the workplaces where buying decisions happen.

Print and Digital: Better Together in 2025

While printed catalogs offer unique advantages, they work best when complementing your digital channels rather than ignoring them. Successful catalog marketing in 2025 is all about an integrated approach. Think of the print catalog as a springboard that launches customers into your digital ecosystem. In fact, catalogs are proven drivers of online engagement: over . These aren’t just visits – they often convert. A Harvard Business Review study showed that of receiving the catalog. Even more striking, almost half of those purchases (49%) happened online, illustrating how print can stimulate digital sales.

The key is to make the print-to-digital transition seamless. Many companies now embed QR codes, custom URLs or AR features in their catalogs, so readers can quickly jump to a web page or interactive content for more information. For example, a B2B catalog might feature a QR code next to a product that links to a 3D demo video or the latest pricing on your website. This not only enriches the customer’s experience but also provides you with tracking data. – direct mail (including catalogs) yields a median ROI of about 29%, outperforming paid digital ads (~23%). 

The Role of Digital Catalogs

Of course, digital catalogs have their place in 2025. They offer instant accessibility and low distribution cost – with a single upload, your catalog can reach a global audience. Digital catalogs are easily searchable and can include rich media like videos or animated product views. They also allow for quick updates (no need to wait for the next print run if prices change). Many B2B companies use digital catalogs as a convenient complement to print, especially to serve international or tech-savvy customers.

However, it’s important to recognize that digital-only catalogs face challenges. Emailing a PDF or linking to a web catalog is easy – but it lands in the same inbox as countless other messages, where it may be quickly overlooked or deleted. There is evidence that customers simply don’t engage as deeply with on-screen catalogs: the experience is more fleeting, and distractions are unavoidable. By contrast, a physical catalog on a buyer’s desk can’t be swiped away; it invites a thorough look. 

What’s Working: Tips for Catalog Marketing Success in 2025

To get the most out of catalog marketing today, consider these best practices used by leading brands:

• Target and Personalize: Start with a clean, segmented mailing list so your catalogs reach the right prospects. Tailor content to each audience segment – for example, feature industry-specific products or personalized cover letters. Personalization pays off, as over non-personalized mail. A B2B catalog that speaks the buyer’s language will earn a prized spot on their desk.
  
• High-Quality Design & Print: Treat your catalog as a flagship representation of your brand. Invest in professional design, rich imagery and quality printing/binding. A visually engaging, well-organized catalog not only grabs attention but also conveys credibility. The very feel of the paper and clarity of photos can influence perceptions – a sturdy, beautiful catalog signals that your products and service are high-quality as well.
  
• Integrate with Digital: Make it easy for catalog readers to act on their interest. Include QR codes for quick product lookups or ordering, short URLs or promo codes to track responses, and mention your online resources (like “See our full specs on the website”). Ensure your website landing pages are ready to welcome catalog visitors with a consistent message. This integration bridges the gap between offline and online, leveraging the strengths of each channel.
  
• Provide Clear Calls to Action: Every catalog should drive towards an action – whether it’s “call your account rep,” “visit our online portal to order,” or “scan to request a quote.” Be explicit about next steps and make the purchasing process as frictionless as possible. Many successful B2B catalogs include an order form or an easy-reference index, acknowledging that some customers might prefer to order by phone or purchase order.
  
• Track and Measure: Use unique codes or landing page URLs to measure the catalog’s impact. Track metrics such as website traffic spikes following catalog drops, conversion rates from catalog recipients and average order values. This data can justify the ROI – which for catalogs can be impressive. (For instance, adding print catalogs boosted one retailer’s sales by 28% and delivered a 600% ROI, .) Knowing what’s working will help you refine your strategy for the next edition.
  
• Combine Frequency with Relevance: Plan a catalog schedule that keeps your brand in front of customers at key times (e.g. seasonal product launches or budgeting cycles for B2B). Consistency is important – noted that 17% of people who received a catalog in the past month made a purchase, versus 11% if it had been longer. However, don’t just mail for the sake of frequency; ensure each issue provides fresh value (new products, helpful content, promotions) so recipients continue to engage.
  

By following these practices, businesses can maximize the impact of their catalogs. The goal is to make your catalog indispensable to customers – a resource they consult, dog-ear and rely on throughout their buying journey.

Print Catalogs as a Competitive Advantage

As we navigate 2025, one thing is clear: print catalogs have secured their role in modern marketing. They offer an immersive, trusted and enduring way to connect with customers, standing out precisely because they are different from the constant flow of digital information. From boosting product discovery and brand recall to driving online traffic, catalogs have proven their worth. 

Even digitally native companies are learning that a catalog strategy can yield significant lifts in sales – sometimes on the order of when combined with email marketing, and larger order sizes to boot. For B2B marketers, catalogs remain a cornerstone for showcasing complex product lines and nurturing client relationships in a personal, tangible manner.

Explore Your Catalog Options With ¶¶Ňő¶ĚĘÓƵ

¶¶Ňő¶ĚĘÓƵ is here to help make it happen. With over 88 years of experience in printing high-impact catalogs and magazines, ¶¶Ňő¶ĚĘÓƵ has the expertise and technology to bring your catalog vision to life. We specialize in blending visual appeal with functional clarity – whether you need a small lookbook or a 600-page industrial catalog. Our team can guide you on everything from paper selection to mailing strategies, ensuring your print piece delivers maximum ROI.ˇŻsIn 2025’s omnichannel world, print catalogs are a proven success story, and ¶¶Ňő¶ĚĘÓƵ is proud to be an expert partner in your catalog marketing journey. Get in touch with us today, and let’s turn the page together toward greater engagement and sales success.

* This article was developed with assistance from OpenAI’s GPT-o3 Pro Deep Research large language AI model.

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While digital catalogs and e-commerce platforms offer convenience and reach, physical catalogs excel in grabbing attention, holding interest and building brand credibility. They help businesses connect with customers in a more lasting, tangible way. For hobbyists, contractors and industry professionals, a well-printed catalog isn’t just a reference guide. It’s a valued resource.

At ¶¶Ňő¶ĚĘÓƵ, we’ve worked with countless companies to bring their catalog visions to life. Here’s why catalogs continue to matter in 2025, and how they can help you grow your brand in an increasingly digital world.

Tactile Power: Holding the Brand in Their Hands

The physical act of flipping through a printed catalog engages the senses in a way that scrolling on a screen simply doesn’t. The weight of the paper, the sharpness of the images, the quality of the binding; all these elements contribute to a deeper brand experience.

For industries where precision and craftsmanship matter, the catalog itself becomes a reflection of your values. A beautifully printed catalog signals professionalism, reliability and attention to detail. These are traits your customers look for when selecting suppliers or placing bulk orders. Whether you’re showcasing fasteners, power tools, model kits or industrial materials, a physical catalog makes your products feel more real and accessible.

Focus and Functionality

Digital browsing is fast but often fragmented. Users click, get distracted by pop-ups, drift to other tabs and soon lose focus. A print catalog, on the other hand, encourages sustained attention. Readers engage more fully, spend more time per page and often come back to it multiple times.

Printed catalogs also excel in usability. They’re easy to mark up, bookmark and share. Many B2B buyers still keep catalogs at their desks or in work trucks. Hobbyists keep them in their workshops. And in environments where internet access may be limited or unreliable, like construction sites or warehouses, a printed catalog is always within reach.

Trust and Permanence 

A catalog has staying power. While emails get deleted and digital ads are blocked, a well-produced catalog sticks around. It’s kept on desks, passed between colleagues and revisited over weeks or months. That long shelf life translates into more visibility and more touchpoints with your brand.

Print also fosters trust. Studies show that . For industries where safety, specifications and compliance matter, a printed catalog reinforces confidence in your company’s expertise and reliability.

Complementing the Digital Journey

Print and digital aren’t competitors. They’re partners. Many of our catalog clients use printed catalogs to drive traffic to their websites and e-commerce platforms. QR codes, short links and augmented reality features make it easy to bridge the gap between the page and the screen.

You can highlight your most popular products in print and link out to expanded versions, spec sheets or real-time pricing online. This multi-channel approach lets your customers shop the way they prefer – and it shows you’re meeting them on their terms.

Catalogs can also play a big role in customer acquisition and reactivation. A printed piece mailed to lapsed buyers can reignite interest. It can also give new customers a reason to explore your product line in detail, beyond the limits of a quick web search.

Tailored for Your Audience

When you invest in a high-quality printed catalog, you’re investing in a targeted tool. Whether you’re selling to engineers, DIYers, contractors or small business owners, your catalog can speak their language. Organize it by use case. Include educational content, usage tips and comparison charts. Make it a trusted companion, not just a list of SKUs.

At ¶¶Ňő¶ĚĘÓƵ, we help companies craft catalogs that blend visual impact with functional clarity. We work closely with your team to optimize paper choice, coating options and print method so your catalog serves its purpose and supports your brand.

Environmental and Operational Considerations

Concerned about sustainability? Print has made major strides. At ¶¶Ňő¶ĚĘÓƵ, we use responsibly sourced paper and offer eco-friendly production options that align with your company’s values. Printed catalogs can also reduce waste in other areas of your business by improving order accuracy, reducing call center volume or helping customers self-serve their product research.

And unlike digital platforms that require constant maintenance and tech support, a printed catalog is ready to go the moment it’s in your customer’s hands. No loading issues, no device limitations. Just a smooth, consistent user experience.

Why Print with ¶¶Ňő¶ĚĘÓƵ?

¶¶Ňő¶ĚĘÓƵ brings decades of experience and deep technical expertise to every catalog project. We understand the unique needs of companies in manufacturing, building and hobby industries. Whether you’re printing a 600-page master catalog or a seasonal promotional booklet, our team can help you balance form and function with professional precision.

We offer both offset and digital printing to give you flexibility based on your quantity, timeline and budget. Our pressroom is backed by modern pre-press technology and seasoned print professionals who care about delivering a clean, sharp, reliable product every time.

From saddle-stitched lookbooks to tabbed reference guides, we’ve printed catalogs for some of the most respected names in the industry. We know what it takes to meet tight deadlines, support complex product lines and stay true to your brand identity.

¶¶Ňő¶ĚĘÓƵ Has the Printing Tools You Need

In 2025, the digital world isn’t going anywhere, and neither is print. For businesses in the hobby, building and manufacturing space, printed catalogs remain a smart, effective and customer-friendly way to showcase your products and grow your brand. They work hand-in-hand with your website, not against it, and offer benefits digital alone simply can’t deliver.If you’re considering your next catalog or want to refresh your current one, ¶¶Ňő¶ĚĘÓƵ is here to help. Let’s bring your products to life on the page, and into the hands of your customers.

* This article was developed with assistance from OpenAI’s GPT-4o large language AI model.

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Key Promotion Dates

• Registration Window: August 15, 2025 – June 30, 2026
  
• Promotion Period: October 1, 2025 – June 30, 2026
  

Do You Qualify?

To be eligible for the discount, your catalog must meet USPS criteria:

• A minimum of 12 bound pages (can be letter, flat or parcel shaped)
  
• Must be mailed as USPS Marketing Mail (profit or nonprofit)
  
• Must include a list of products or services
  
• Must provide ordering information
  

How to Apply

Here’s what ¶¶Ňő¶ĚĘÓƵ customers need to do to take advantage of this promotion:

1. Create or log in to your USPS Business Customer Gateway (BCG) account
   
   • Need help setting one up? Contact your ¶¶Ňő¶ĚĘÓƵ rep to get your CRID (Customer Registration ID) for a faster setup.
     
2. Get pre-approval through the Mailing Promotions Portal in the BCG
   
   • You’ll be asked to answer a few questions and upload sample catalog pages.
     
3. Register for the Catalog Insights Promotion in the BCG once pre-approved.
   
4. Notify ¶¶Ňő¶ĚĘÓƵ
   
   • Share your USPS approval letter with your Sales Rep or CSR, and let us know which of your mailings will use the promotion.
     

Helpful Resources

• Support Contacts:
  
  • Email: MSSC@USPS.gov
    
  • Phone: 1-877-672-0007
    

Questions about the portal: mailingpromotions@usps.gov

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Here’s why offset printing remains a smart, strategic choice – and how it fits into a modern print program.

Offset Printing: A Quick Refresher

Offset printing is a time-tested technique that involves transferring ink from a plate to a rubber blanket and then to the printing surface. This method has long been associated with high-volume, high-quality print production. While the setup process takes longer compared to digital printing, the per-unit cost drops significantly as the run length increases. This makes it an ideal choice for large print jobs where speed and cost-efficiency are top priorities.

When Offset Printing Shines in 2025

Despite advances in digital printing, offset remains a viable method in several scenarios:

1. Long Runs of Publications

When you’re printing thousands (or hundreds of thousands) of magazines, books or journals, offset is often the most cost-effective method. Setup and plate-making costs are spread over a large volume, drastically lowering the cost per piece.

Example: A professional association publishing a quarterly magazine for 150,000 members would likely benefit from offset printing. Not only does it keep costs down, but it also helps ensure a quick turnaround time.

2. High-Volume Catalog Printing

Product catalogs remain a critical marketing tool for retailers, manufacturers and wholesalers. While short-run catalogs or personalized versions may lean toward digital, larger runs are more efficient and cost-effective with offset.

Example: A national B2B retailer producing 500,000 copies of their seasonal catalog would use offset printing to maintain tight color control for product images and reduce printing costs over such a large quantity.

3. Color Precision and Consistency

Offset printing excels at producing high-quality, consistent color across large print runs. This matters especially when color accuracy plays a central role in the branding or presentation of content.

Example: A luxury cosmetics brand printing point-of-sale materials and product guides in high volumes would rely on offset to achieve the specific brand colors across all materials without variation.

4. Paper Flexibility and Specialty Finishes

Offset presses can accommodate a wider range of paper types and finishes than many digital presses. From ultra-glossy to textured stocks and specialty coatings, offset provides more flexibility for tactile, high-end pieces.

Example: A university printing its annual alumni donor report on a rich, uncoated stock with spot gloss accents can achieve the look and feel they want using offset methods.

Offset Printing in a Digital Age

Rather than viewing offset and digital printing as competitors, smart publishers and marketers today are using both to their advantage. Here’s how offset and digital printing work together in modern print strategies:

1. Short-Run Personalization + Offset Bulk Printing

Offset printing is ideal for the bulk of a project, while digital printing shines when you need versioned or personalized pieces layered on top.

Example: A health insurance company may print 100,000 plan booklets using offset for the core content. Then, they use digital printing to insert personalized cover letters or region-specific information based on the policyholder’s location.

2. Testing and Prototyping with Digital, Scaling with Offset

Before committing to a large print run, digital presses can be used to prototype or test different versions of a publication. Once the best version is finalized, offset takes over for the main production run.

Example: A consumer brand might test several versions of a catalog cover using digital printing to evaluate response rates. Once a winner is selected, they produce the final catalog in bulk via offset for maximum savings.

3. Digital Reprints Paired with Offset

Offset’s long-run efficiency doesn’t need to mean overprinting. In today’s hybrid model, print buyers often run an initial large batch offset and use digital for short-term or on-demand replenishment.

Example: A publisher prints the first 50,000 copies of a trade book offset, then fills additional orders digitally to replenish inventory without overprinting.

Efficiency and Sustainability in Offset

Offset printing has made major strides in becoming more sustainable and efficient, aligning with the environmental goals of many modern organizations.

Advances in plate-making, ink chemistry and press automation have minimized setup waste. Soy- and vegetable-based inks, along with FSC-certified paper, make offset a more environmentally responsible option.

Who Should Consider Offset Printing in 2025?

While digital printing has become the go-to for short runs, on-demand work and variable data projects, offset printing continues to offer unmatched advantages in many scenarios. You should consider offset if:

• You’re producing more than 2,500 pieces of a single version
  
• Color accuracy and consistency are critical
  
• You need uncommon paper stocks or specialty finishes
  
• You want to keep per-piece costs down on large runs
  
• You plan to combine offset with digitally printed components
  

Final Thoughts: Offset Still Delivers

Offset printing has stood the test of time for a reason. In 2025, it’s not a question of whether offset is outdated – it’s about how to best integrate it into your print strategy. For long runs, premium quality and overall cost efficiency, offset continues to be a smart and effective choice. And when paired with the speed and flexibility of digital printing, it becomes even more powerful.

So whether you’re a magazine publisher, a catalog marketer or a brand looking to produce stunning print materials at scale, offset printing deserves a prominent spot in your toolkit.

Explore Offset Printing Solutions With ¶¶Ňő¶ĚĘÓƵ

With the combined power of offset printing and high-tech digital printing, ¶¶Ňő¶ĚĘÓƵ’s capabilities offer speed, customization and flexibility to businesses and publishers. Reach out to the experts at ¶¶Ňő¶ĚĘÓƵ today, and we’ll help you craft a strategy that blends traditional efficiency with modern innovation.

* This article was developed with assistance from OpenAI’s GPT-4 large language AI model.

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In the 21st century, many retailers ceased the production of their consumer catalogs and began focusing their efforts on digital marketing strategies such as email and web advertisements. With the rise of smartphone technology, it made sense to reach consumers where they are and save on printing and mailing costs. However, this trend may be shifting before our eyes. 

In , the reporters discuss the return of J. Crew’s catalog and the resulting rise in consumer engagement. In the words of J. Crew’s Men’s Creative Director, Brendon Babenzien, “It feels like now’s a really nice time to see something different and to touch something and flip through it and actually live with it, because digital stuff is so fast.” In recent years, global retailer Amazon also recently introduced its own print catalog, in an effort to give consumers a tactile browsing experience and ultimately drive them to purchase items on their website. 

The Power of B2B Printed Magazines

Though they may not hold a special place in the hearts of the American Public like the consumer catalogs mentioned above, B2B magazines can be a powerful tool for building brand awareness and increasing revenue. For example, Steiner Tractor Parts built goodwill for their brand by holding a photo contest and printing the winning photos in their annual catalog, as well as offering its readers a 99-cent Steiner hat, available to order through the catalog.

Build Your Next Catalog With ¶¶Ňő¶ĚĘÓƵ

If you’re looking for an expert catalog printer for your next project, ¶¶Ňő¶ĚĘÓƵ is ready to help. With over 87 years of experience, we can help you launch your B2B catalog or take your existing project to the next level. And with digital capabilities, we can help you combine printed and digital catalogs for maximum reach. If you’d like to know more about how ¶¶Ňő¶ĚĘÓƵ can help you engage your audience in new ways, get in touch with us or request a free quote today.

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